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Nicholls Auction Marketing Group

We don't chase the market, we create the market!


40 Carriage Hill Lane
Fredericksburg, VA 22407
Fax: 540-301-5883
Last Updated: November 19, 2018


SundayOpen 24 Hours
MondayOpen 24 Hours
TuesdayOpen 24 Hours
WednesdayOpen 24 Hours
ThursdayOpen 24 Hours
FridayOpen 24 Hours
SaturdayOpen 24 Hours


About Nicholls Auction Marketing Group

Operating since: 1968

Nicholls Auction Marketing Group - Fredericksburg Real Estate Auctioneers

It is the passion and purpose of Nicholls Auction Marketing Group to be the leader in the field of accelerated marketing via the auction method. We desire to make the buying and selling process pleasant for all parties. We commit to fulfilling this mission by always putting the client first, by remaining on the cutting edge of technology and education, by creating the market — not simply chasing the market, by always maintaining the utmost professionalism, by practicing top notch ethics, honesty, morality and obtaining FIRST CLASS RESULTS.

Offices Throughout Virginia and Affiliates Nationwide!


The Nicholls Advantage

“AUCTION” is a stimulating word. No word equals its power to instantly produce serious buyers with money in hand.

a. Auctions are not distress sales. Auctions are a proven technique for selling property in a compressed time frame at true market value. 

b. Auctions have a rich history of success that spans over 3 centuries. Over $50 billion of real estate is sold in the United States every year via the auction method of marketing (2006 NAA).

Nicholls Auction Marketing Group, with over 4 decades of auction superiority and over 100 years of combined experience, has been synonymous with excellence and success in the auction marketing and sale of real estate.


Progressive sellers seek us out because Nicholls Auction Marketing Group’s auctions WORK!! Why?

a. Unparalleled service, expertise, and care

b. Service with class, dignity, integrity, and professionalism

c. The award winning marketing prowess of our firm (over 100,000 buyers visit our web site monthly!) ensures completely individualized, highly structured advertising programs that saturate the marketplace (print media, public relations, world wide web, signage, TV, e-mail blasts, etc.).

d. Tightly crafted contracts that are closing oriented with no contingencies equal a near 100% closing rate.

e. Our structure allows you, the seller, complete control of the entire transaction.


Quite simply, Nicholls Auction Marketing Group has impeccable standards and reputation for excellence. We produce exciting events where bidders competitively bid to buy your property.


This is our promise to you.
John S. Nicholls, President/Owner
Two (2) Time World Champion Auctioneer



Types of Auctions We Offer

a. Absolute Auctions: The word absolute is defined as being “free from restriction or limitation.” Absolute auction events are auctions when the product sells to the highest bidder regardless of price.  Since 1968, our firm has witnessed that absolute auctions increase your auction attendance and interest by at least 50% and increase your overall return by at least 25%.  We have personally sold several of our own family properties via this method.

b. Auctions with an Undisclosed Reserve Price = These are auction events in which the seller and auction firm mutually agree that the product will not sell unless and until an undisclosed reserve price is met or realized.  Quite simply, if the auction price does not meet or exceed the reserve price, the property does not sell.

c. Live Outcry Auctions = These are auction events that are held on site or at a neutral location, and are conducted by the auctioneer “calling the bid” in a traditional auction chant style.

d. Online Only Auctions = These are auctions that are totally conducted and transacted through 100% online bidding via the internet.  Typically, these are timed events where the buyer has a certain number of days or hours to competitively bid on property with a designated close time.

e. Live/Online Auctions = These are auctions where the seller and buyer can conceivably get the best of both worlds.  These auctions combine the “live outcry” method and the “online” auction method.  Buyers can choose either to show up at the auction and bid to the auctioneer “live on the lawn” or bid live real time online via the internet.  Our firm conducts these type of auctions at most of our events.

f. Fund Raising/Benefit Auctions = Since our firm’s inception in 1968, we have successfully raised millions of dollars for thousands of non-profit and for-profit organizations, institutions, schools, and businesses. It is our commitment that our team of champion auctioneers and world class bid assistants will bring more money to your event than you have ever realized. In short, our services will never cost your organization money, we will only make your organization money. In addition to auction services, we also can negotiate to be available for pre and post auction consultation via in person meetings, conference calls or webinars.

Broker Referral Programs

For many years Nicholls Auction Marketing Group has worked in partnership with thousands of real estate brokers and sales people.  Every year we gladly pay hundreds of thousands of dollars to Realtors who refer listings to us or who pre-register eventual buyers.  

We pay 20% of our commission to any Realtor who pre-registers and represents their client as the successful buyer.  There are strict rules and guidelines that must be followed, so please read the Broker Participation Form carefully before you fill it out.

The most lucrative service that we provide for Realtors is the referral program.  The Realtor maintains total ownership of the listing, and simply brings us in as their partner to meet the client’s goals.  Our firm takes control of the marketing juggernaut all the while keeping your name and logo front and center with ours.  The many Realtors that we have worked with over the years walk away happy and thankful, and we would love to add your name to that list!!



  • Accepts:
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